How to Buy Lingerie for Bride, Wife or Girlfriend on Valentine's day

The Valentine's Day is approaching and with it, an interesting phenomenon is about to happen: lingerie stores start receiving male consumers. sexy lingerie

It is common presence tearem men their girlfriends or wives with lingerie today. However, despite the good intentions (to win women love lingerie on Valentine's Day!), A thought comes almost unanimous in the minds of men: I have no idea where to start! If you're one of those guys, stay tuned to the tips below and make beautiful.

There are some MAJOR issues that can not be ignored in any way.

SIZE

Knowing the size of the lingerie of your loved one is the initial step to begin choosing the perfect lingerie! This is your "TO DO" ​​most important. It's like estrtura your home or apartment: without it, there is nothing to adorn. Keep in mind that if you buy a larger size, she'll think you feel fat. Now if you buy a smaller size, she will find it a hint for her to lose weight. I honestly do not know which is worse. Therefore, eliminating this problem right away.plus size lingerie

The first thing to do is take a peek in her closet. Do not live together or are married? It'll be a little harder, but give a way to find out (as she is taking a shower can be a good one). If by bad luck, nothing goes right and to top it cuts all the labels, then ask. No problems with this.

Do not forget to write down, because your memory will fail. Keep in your wallet, so do not miss it.

STYLE

Now that you already know the size, then it is time to know her style. The moment you're digging the cabinet, also note the types of lingerie she has. Write down three very important factors that define the STYLE of lingerie: cutting / styling, fabric and color.

1. Regarding the cutting / styling, note whether the bra bulge is, if it has the structure side and center thick or thinner. The thicker the structure, provide more support bra. See also the style panties are "boy short" if the sides are income, if they floss (many women do not floss on a daily basis, but use for the night).

2. About the fabric, make sure that she prefers cotton, has enough income or silk. The cotton is commonly used in everyday life. Then see the variety, especially in the sexiest sets. It has satin? It has tie or stones? Write down everything.

3. As for color, note the tone. See the "palette" of their lingerie, is very black, pastel colors or stronger? And the stampings are like? Floral and Animal Print (oncinhas / zebrinhas)?

Do not forget that it is extremely important to know these details. Imagine that for her to feel comfortable in intimate number you gave, it should at least have a certain affinity. Otherwise, it will be an unpleasant experience.

LABEL / PRICE

Up to this stage you choose lingerie depending on what you and she may like. Now is the time to look at price. Know that lingerie is not something very cheap, after all in addition to being paying for the material and the work has the weight of the brand. Because the underwear is in direct contact with the most delicate parts of our body, the materials used are high quality (not all brands, so this is a very important point to consider).

How much are you willing to spend? Set a value before you go shopping and to establish a safety margin more or less. Just do not stipulate a bargain and not too low, otherwise the "investment" will last a single night. Moreover, women know what is good, then surprise you with a quality lingerie.cheap lingeries

May: Month of the Bride and daring lingerie

Brides pay attention to the tradition of the whitest not exclude the fetish night Honeymoon bridal lingerie


The long-awaited day of climbing on the altar requires that every detail goes as planned. And not just the ceremony and party are memorable, the moment the honeymoon should also be remembered in a special way. For this, women have invested in the seduction of the Wedding lingerie and Honeymoon. Special Lines for special evening are offered by manufacturers who aim to please the public.

- Brides seek neutral and white parts, but still sexy. The favorites are the corsets with stockings. They prefer to mark the waist lingerie and bet on the parts as the sexiest garter belts. They leave the romantic wedding to enter the sensual Honeymoon - comments on the Ellan Modelista of Lingerie Intimate Fashion, Lilian Rechzinski.

Lines Honeymoon attract not only brides, but also women who like a visual "nude" in lingerie. According to the modeler and the trade show exhibitor Intimasul, Lilian Rechvinsk, the modern woman bet parts practical and comfortable.

- Although not brides, nude line has worked very well for all women seeking comfort. White, light pink and light gray women have won for its practicality, completes Lilian.

Network lingerie diversified product mix to grow

The garment sector is experiencing a period of turbulence , thanks to a sharp drop in sales recorded last year . In 2011 , it grew by 7 % compared to 2010 - when they earned 29 % more than in 2009 , according to the Brazilian Franchising Association ( ABF ) . The organization explains that the oscillation of the figures shows that the competition is increasingly fierce , mainly due to Chinese imports . Moreover , the transfer of increased raw material for the final price of products is not well accepted by consumers, who are searching more and preferring to wait for deals to buy.
In 2011 , the segment of underwear was one of the most outstanding in the industry - which also helps explain the lower sales as a whole, since the average ticket of the brands that operate in this niche is smaller.
The success of the brands of lingerie is also explained by a change in behavior. The underwear was seen as a complement of fashion , unlike what happened a mere decade ago . Today , the brands offer everything from bra straps worked with crystals to lace pieces that can be used with transparent clothes . " The lingerie (plus size lingerie) is a product that messes with women's self-esteem ," says Sylvio Korytowski , director of expansion of Hope , one of the leading brands in the segment.
To compensate for the low average ticket , Hope invests in products with high added value, such as trademark licensed Gisele Bundchen Brazilian Intimates - produced by the network and the units sold in stores and lingerie (cheap lingeries) in general. There are also lines of pajamas, slippers , perfumes and nécessaires . "The solution is to diversify to avoid compromising the profitability , as the flagship brand of lingerie are basic for the day -to-day , whose price is lower if compared with the more elegant models ," said Sylvio .
The strategy is working. In 2011, Hope 35% increase in revenue and doubled the number of units , jumped from 45 to 90. This year , the goal is to open another 50 stores. The focus of the network are the South, where the penetration is considered low , and Southeast , specifically the cities of São Paulo with more than 150 000 inhabitants .
Profile of the franchisee
The network seeks to interested , entrepreneurial and not just an investor, which means that the franchisee will have to closely monitor the management of the business .
The franchisee must be a woman, necessarily, but both the sellers and team management and supervision must be female . " A model that tends to work is to couples as owners of the business . While he handles the financial side , she manages the operation itself ," says Sylvio .
Benefits and challenges for franchisees
Among the main benefits , the executive cites the support of the negotiation for obtaining point and infrastructure . " The proof is that each franchisee has an average of two franchises and a half ," said Sylvio . In addition , the fund 's propaganda shop is managed by the franchisee. "Brazil is very large and thus can return most effective propaganda ," he explains .
The prospects , however, does not mean that the franchisee is free of challenges . According to the network, there are three situations that might be envisaged as well : management team - the body is essential to keep employees motivated so that there is high turnover - ; marketing management from the store - at Hope , it is common to establish partnerships with academies and local newspapers , and good inventory management , to ensure working capital of the unit. " In this regard, we recommend the franchisee weekly shopping ," says Sylvio.