The model and businesswoman Gisele Bündchen gave up being the poster child company of lingerie and underwear Hope, tells the column Monica Bergamo, Leaf, on Monday.
According to Bergamo, the supermodel has decided that from now on will only make campaigns for their own line of Sexy lingerie, which is also produced and distributed by Hope.
Last year, an advertisement starring Gisele for the company became a target of the Secretariat of Policies for Women, which denounced the Conar (National Council for Advertising self-regulation).
In the ad, Gisele appeared saying "Honey, burst limit credit card. From yours and mine. "She appeared dressed in two ways: with an outmoded clothes and a sexy lingerie. Alongside the photos, the alternatives were "wrong and right", and "right" when she said the bad news to her husband using the tiny lingerie-cheap lingeries.
For the government agency, advertising promoted "the wrong reinforcing the stereotype of women as sexual objects of her husband and ignores the great progress we have achieved to deconstruct sexist practices and thoughts."
CONAR ignored the request and recommended, unanimously, to close the case. The business continued to be served.
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