What the color of your underwear says about you?

Surveys show that 79% of women feel important when buying underwear
A recent survey showed that 79% of women think that buying lingerie is "very important".
According to the site "Yourtango," the respondents said they buy lingerie to feel confident, powerful and - of course - to seduce men.
Only 3% of women said that buying panties and bra is not anything important. And after 60 years, they also stop buying their underwear.
However, a study by "The Sexy Lingerie Shop" pointed out that most women do not realize that the color of the underwear says a lot about the love relationship and personal life.
According to the survey, women who wear black (Black Lingerie) are practical. Black pieces always seem clean and can be used with black dresses.
Who uses this color is seen as brave, strong and ambitious. They tend to be leaders in a relationship and sometimes manage to hide their emotions.
Since white color is used to emphasize the natural beauty of women. Who wears underwear that color is seen as confident, calm, serious, kind and caring.
According to the survey, these women still tend to honesty and come to understand their own emotions. They are innocent in bed, but willing to learn new things.
Women who choose blue underwear are more romantic. The study shows that they have much contact with their emotions and love the idea of ​​falling in love. In addition to their unique taste and eye for fashion.
They are independent people and they know how to behave. In bed, can be quite playful and like to love after sex.
The red lingerie is already used by those who are passionate and full of energy. Women are aware of the power of her beauty.
In the bedroom, they know how to please and expect full reciprocity. However, there may be a little dramatic, but that's part of its charm.

Model posing in lingerie transparent before premiering in reality show

On the eve of his debut on the reality show Life of Mallandro, on Thursday (17), the pay channel Multishow, model Jessica Lopes released pictures it appears wearing a sexy pink lingerie, very transparent. The test is part of the disclosure of a fri shop, for which the vice Miss Butt, Graciella Carvalho, also posed recently.
Gaucho and graduated in mathematics, Jessica was in Greece until earlier this week, where he photographed for an international calendar next to the former Latin dancer Andressa Urach. Of possible labels, she assured: "I do not care to be known as the new mallandrinha."
The model is already in the air on television, reality erotic (erotic lingerie) Casa Bonita, also displayed by Multishow.
Jessica Lopes, who is already part of 'Casa Bonita', will act in 'Life Mallandro'

Gisele decide they will only announce its line of lingerie

The model and businesswoman Gisele Bündchen gave up being the poster child company of lingerie and underwear Hope, tells the column Monica Bergamo, Leaf, on Monday.

According to Bergamo, the supermodel has decided that from now on will only make campaigns for their own line of Sexy lingerie, which is also produced and distributed by Hope.
Last year, an advertisement starring Gisele for the company became a target of the Secretariat of Policies for Women, which denounced the Conar (National Council for Advertising self-regulation).
In the ad, Gisele appeared saying "Honey, burst limit credit card. From yours and mine. "She appeared dressed in two ways: with an outmoded clothes and a sexy lingerie. Alongside the photos, the alternatives were "wrong and right", and "right" when she said the bad news to her husband using the tiny lingerie-cheap lingeries.
For the government agency, advertising promoted "the wrong reinforcing the stereotype of women as sexual objects of her husband and ignores the great progress we have achieved to deconstruct sexist practices and thoughts."
CONAR ignored the request and recommended, unanimously, to close the case. The business continued to be served.

Tea turns fashion and bridal lingerie gain exclusive collections

Pick of the church, the priest, the songs, the buffet, band, refreshments and lingerie. When Marina Alves saw the last item cited in a checklist in the first contacts with the company that would perform her marriage she did not believe. "First I thought it would be a mistake of the company, you know, some form that had the problem and should have been thrown away," he said.
At age 28, is preparing for one year marathon of all decisions should be taken by the company for the wedding. Not that she had trouble talking about lingerie with her friends, as she says, but never imagined that such "tea lingerie" had become a prominent item in the business event.
And not only became, as in recent years has been gaining fashion, design and even space with large parades in events dedicated to brides. The lingerie won the uninhibited air of seduction, came out of environments to which they were confined in the eyes of one person (the groom) and begin to appear, the sensualizar and spice up the wedding night.
And since May is considered the month of brides, the market for underwear for women becomes every year more contested. "The month of May is not only brides, but also the month in which the stores are renewing the stock and are getting new collections, then who house this month have many options for new venture," says fashion designer Karine Achievement , one of the designers of Miss Belly, women's lingerie company in Ceará.
The trends, which are usually based on what is in vogue in Europe, make some adjustments to our lands. "The types of tissues can change a bit, some details on the parts as well, so much depends upon the style of each company, and who draws the parts," says Karine.
But one thing is no exception: the colors. "Each color has a meaning, then it is up to the bride esoclher what style will best suit her at that moment," says Karine. Among the most traditional are white, representing purity and black representing the mystery, in addition, of course, red, representing the seduction.
Much more than the colors, types of lingerie to multiply and models is not lacking. There are so many that can even "tie the knot" in the mind of any bride. "The more daring can wear a thong or lingerie with lace. Another option may be the most transparent gown or strapless bras, with the bulge that gives a special touch to the look of the woman," says Karine.
Check out the tips of the designer Karine Achievement on lingerie for brides:
TEA LINGERIE - The ladies of such meeting, in which the bride is to gain intimate parts of her friends, is becoming every year more serious air, no longer made that joke just for fun. "We expect more than 50% of our customers who will marry exchange tea for the tea pot lingerie or even do both," says Deborah Cole.
Owner of a company event, Deborah has busy schedule with so many weddings to organize. "The month of May always beats every other month for marriages. Just this month I'm 16," she says. "The tea lingeria is not just for the wedding night. A woman who is married must be not only beautiful on the honeymoon, but in all other nights. Just as he" plays the businesswoman.

For her, the tea lingerie is more relaxed event of the wedding preparations and only women can get, of course. It is usually reserved for friends, people living closest to the bride and that may well replace the bride's bachelorette party. "Remember that this event should not be the responsibility of the bride. Usually it is already overloaded with other decisions of the wedding, the bride can then move the organization for company events or to the bridesmaids," says Deborah.
The top tip of the entrepreneur when it comes to make a tea of ​​lingerie (plus size lingerie) is doing in a place where the bride to feel comfortable. "As tea can replace the bachelorette party, games can be more spicy, so it's always good to choose a location where the bride can feel looser, more relaxed," he advises.

Sexy lingerie are great options to seduce your partner

For warm weather, to spice things up and surprise your partner, nothing better to use lingerie as a great ally. The lingerie sexy male fantasy instigate, arouse feelings, and let the woman much more beautiful and seductive.
With models ranging from more subtle to the most daring, the Baci Lingerie offers a variety of parts for women tearing apart the special nights.
The American brand Baci Lingerie, which is known abroad by the concept 'Affordable Luxury', brought into the country, lingerie differentiated, unique quality with colors, shapes and designs glamorous, all at an affordable price to let the Brazilian woman has more sensual.
The models are betting on light fabrics like tulle and lace produced in pieces and sexy models as special alloy straps, decorations for the breasts, kimonos, trikini bodied style than lacy socks and overalls, called catwoman.
In addition to sharpen the senses of the partner and the couple closer, lingerie options are great gift for Valentine's Day. After all, nothing better than to celebrate the day like any couple in love like that is dating.
The lingerie is a gift to the couple and will help warm up the mood for romance. You can bet on a corselet in joint income, have bold or classic white lingerie, which has a special charminho, and is ideal for women romantic and discreet.
The baby dolls and sexy sweaters are also great choices. With transparent fabrics and trim light, give an air of sensuality and romance. Bet on dark colors, bold designs and full details
The Baci Lingerie also offers an exclusive line of accessories such as gloves, sleeves, leggings, garter belt, stockings, nipples and slapping blindfold. The pieces are ideal to complete the look, surprise your partner and let's look even more irresistible.

Preliminaries and lingerie , see 6 details which men do not care

They can kiss their ears , stroking his back , but preliminary are not what they really want
You take all , think of each part , the makeup , the accessories . And do not even notice your partner , right? Well, there are things that men really do not care. Check out six of them , listed by site Madame Noire :
shoes
Prada , Gucci , Louboutin . No matter the brand , all look the same shoes for men. They do not care about the models and really can not understand why women love to buy so many and so expensive.
lingerie
Admittedly , they do not care about the sexy lingerie . If you really admire , not so fast would take . Of course, a pair of panties stuck is not interesting, but perhaps the partner or note the problem if the weather is hot.
makeup
Men do not realize whether or not following the trends of makeup. Whatever nude lipstick , pink, gold . They will only comment if they commit excesses .
shopping
Unfortunately , the partner has no desire to go shopping with you. The lack of patience to wait for her to prove everything and then some is the big reason. Surely , he prefers to go to the mall with her friends .
preliminary
They can kiss their ears , stroking his back , but preliminary are not what they really want . For them, this part would jump or become shorter .
his feelings
As painful as it is, men do not care about your feelings completely . Your partner can pretend that you care , because he loves her , but ask him if he paid attention to the complaints he made about the way your friend treated you and how you felt bad about it .

Network lingerie diversified product mix to grow

The garment sector is experiencing a period of turbulence , thanks to a sharp drop in sales recorded last year . In 2011 , it grew by 7 % compared to 2010 - when they earned 29 % more than in 2009 , according to the Brazilian Franchising Association ( ABF ) . The organization explains that the oscillation of the figures shows that the competition is increasingly fierce , mainly due to Chinese imports . Moreover , the transfer of increased raw material for the final price of products is not well accepted by consumers, who are searching more and preferring to wait for deals to buy.
In 2011 , the segment of underwear was one of the most outstanding in the industry - which also helps explain the lower sales as a whole, since the average ticket of the brands that operate in this niche is smaller.
The success of the brands of lingerie is also explained by a change in behavior. The underwear was seen as a complement of fashion , unlike what happened a mere decade ago . Today , the brands offer everything from bra straps worked with crystals to lace pieces that can be used with transparent clothes . " The lingerie (plus size lingerie) is a product that messes with women's self-esteem ," says Sylvio Korytowski , director of expansion of Hope , one of the leading brands in the segment.
To compensate for the low average ticket , Hope invests in products with high added value, such as trademark licensed Gisele Bundchen Brazilian Intimates - produced by the network and the units sold in stores and lingerie (cheap lingeries) in general. There are also lines of pajamas, slippers , perfumes and nécessaires . "The solution is to diversify to avoid compromising the profitability , as the flagship brand of lingerie are basic for the day -to-day , whose price is lower if compared with the more elegant models ," said Sylvio .
The strategy is working. In 2011, Hope 35% increase in revenue and doubled the number of units , jumped from 45 to 90. This year , the goal is to open another 50 stores. The focus of the network are the South, where the penetration is considered low , and Southeast , specifically the cities of São Paulo with more than 150 000 inhabitants .
Profile of the franchisee
The network seeks to interested , entrepreneurial and not just an investor, which means that the franchisee will have to closely monitor the management of the business .
The franchisee must be a woman, necessarily, but both the sellers and team management and supervision must be female . " A model that tends to work is to couples as owners of the business . While he handles the financial side , she manages the operation itself ," says Sylvio .
Benefits and challenges for franchisees
Among the main benefits , the executive cites the support of the negotiation for obtaining point and infrastructure . " The proof is that each franchisee has an average of two franchises and a half ," said Sylvio . In addition , the fund 's propaganda shop is managed by the franchisee. "Brazil is very large and thus can return most effective propaganda ," he explains .
The prospects , however, does not mean that the franchisee is free of challenges . According to the network, there are three situations that might be envisaged as well : management team - the body is essential to keep employees motivated so that there is high turnover - ; marketing management from the store - at Hope , it is common to establish partnerships with academies and local newspapers , and good inventory management , to ensure working capital of the unit. " In this regard, we recommend the franchisee weekly shopping ," says Sylvio.